Harkins’ 2014 Loyalty Cup and T-Shirt on sale NOW!

MK13-122F-403x403_Loyalty2014_OnSale_FBScottsdale, AZ – The best movie deal in town for over two decades is back! Harkins Theatres’ coveted Loyalty Cups and Loyalty T-Shirts have become synonymous with Ultimate Moviegoing® and are on sale beginning Thursday, November 14.

Harkins Theatres rewards moviegoers with $1.50 soft drink refills every time they bring their Loyalty Cup to the movies, and a FREE medium popcorn every time they wear their Loyalty T-Shirt to the movies through the end of 2014. With this year’s exciting new design and the same incredible value, the Harkins Loyalty Cup and T-Shirt are perfect for movie lovers and families looking to stretch their entertainment dollar.

The 2014 editions are available for purchase at all Harkins Theatres locations or online at www.harkinstheatres.com. The Loyalty Cup and T-Shirt are valid until December 31, 2014. Loyalty Cups retail for $5, and Loyalty T-Shirts retail for $25.

For the fifth year in a row, a portion of the proceeds from the sale of the 2014 Harkins Loyalty T-Shirt will be donated to Phoenix Children’s Hospital.

“We are so thankful to Harkins Theatres for their ongoing support, and grateful for the generosity of Harkins’ moviegoers,” said Steve Schnall the Hospital’s Chief Development Officer. “Over the past four years, the sale of Harkins Loyalty T-Shirt has raised over $275,000 for the critical programs and services that make Phoenix Children’s such an important resource to this community. We are proud and thankful to be part of this Feel Good Partnership with Harkins.”

About Harkins Theatres

Celebrating 80 years in Arizona and headquartered in Scottsdale, Harkins Theatres is the largest family owned theatre circuit in the country and the premier movie exhibitor of the Western U.S. operating over 400 screens. Featuring a larger selection of film, snacks, and innovative amenities to moviegoers since 1933, Harkins Theatres is renowned for its commitment and passion for offering the Ultimate Moviegoing® experience. Founded by showman, inventor, and community leader Dwight “Red” Harkins, Harkins Theatres has historically been a trailblazer for advancements in the motion picture exhibition industry. For more history, awards, and other information, visit www.harkinstheatres.com.


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