The Brands Boutique Launches POP UP SHOP at Anime Expo ’13


LOS ANGELES, CA – The Brands Boutique announced their next “L.A. Pop Up Shop” showcases in July at Anime Expo, North America’s largest event for anime, manga, and Japanese pop culture celebration, when it returns to the Los Angeles Convention Center from July 4 – July 7, 2013.

The Brands Boutique Pop up Shop at Booth 539 and 541 features products from 10 established independent designer brands and 8 comic book artists. Designers include Twinkie Chan whose revamped crocheted accessory line “Yummy You! by Twinkie Chan” features official Hello Kitty collaboration pieces with Sanrio. Twinkie Chan! is featured in magazines such as Giant Robot, and Nickelodeon Magazine, as well as spots on the DIY Network and in the Hello Kitty 35th Anniversary fashion show in Los Angeles. Her book of quirky crochet patterns, “Twinkie Chan’s Crochet Goodies for Fashion Foodies: 20 Yummy Treats to Wear,” is published with Andrews McMeel Publishing.

Other brands include Foxwise, a hand stamped jewelry line inspired by geeky pop culture and Sawdust Bear Press, a publishing company started by artist Shing Khor, whose sculpted artwork has showcased at dozens of group exhibitions held at Meltdown Comics, Los Angeles and Immortal Gallery, Downtown L.A.

The Brands Boutique Pop up Shop hosts daily booth events for attendees such as a chance to be in their “Anime Expo Cosplay Gallery” going live online July 10 and daily giveaways sponsored by participating brands. This year, the pop up shop’s products range from food themed accessories by Happy Cupcake Days and character pillows by Plush Me to hand stamped jewelry from Foxwise, graphic tees inspired by Japanese pop culture from Super Good Clothing, cute plush animal tutorials from Tea Cup Lion, and Lolita inspired jewelry from the Pretty Pretty Jewelry Collection as well as crocheted “food” scarves from Yummy You! by Twinkie Chan, graphic tees by Funkey Monkey, and monster pins by Sawdust Bear. Plus, the booth features over 20 comic book titles from indie comic artists. Every product is handmade and locally crafted in the U.S.A.

The Brands Boutique Launches POP UP SHOP at Anime Expo 2013

Information about the Anime Expo Pop Up Shop Event:

About The Brands
The Brands showcases independent designers and labels, by hosting monthly events and pop up shops in Los Angeles. They promote a select group of brands created by independent designers in the U.S.A. You can find their seasonal product collections online, in person at their L.A. pop up shops, or in brick and mortar boutiques in the U.S.A, Canada, and the U.K. Their online store and L.A. events make it easy to buy local, shop handmade goods, and support indie designers! Additional information about the pop up shop,

About Anime Expo
Now in its 22nd year, Anime Expo is North America’s largest celebration of anime, manga and Japanese pop culture. Anime Expo gives fans the rare opportunity to meet and hear from some of the most famous anime, manga, musical, game, and fashion artists from Japan. AX 2013 will feature an exciting schedule of exclusive screenings; artists’ panels; live concerts; cosplay; dance parties, karaoke, and video competitions; non-stop video gaming and unsurpassed shopping from more than 3,000 vendors. AX 2013 takes place July 4-July 7, 2013 at the Los Angeles Convention Center. To register or for more information, please visit

Anime Expo 2013 takes place June 4 – July 7, 2013 at the Los Angeles Convention Center. Convention hours are from 12:00 p.m. – 6:00 p.m. on Thursday, 10:00 a.m. – 6:00 p.m. on Friday and Saturday, and 10:00 a.m. – 3:00 p.m. on Sunday. Tickets for a one day pass range from $20 – 45 dollars.


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